Identity
Qualify who should be eligible.
Identity checksAllowlistsFirst-time depositor logicQuality filters
For Teams
Campaigns that compound
Reward holding and on-chain participation across protocols, wallets, and stablecoins.
Example retention campaignLive
Reward funded USDC holders for staying in position, not just showing up.
AssetUSDC
CohortVerified$500+ balance
Reward curve6.0% base+1.5% identity+0.5% activity
Duration60 days
MilestonesDay 30Day 60 bonus
Timelinetime is the paid unit
Day 0Day 30Day 60
+1.5% bonus+3.0% bonus
Teams using Rabbithole
The KPI shift
Most programs optimize for completions, not activation & retention
Your KPI is not “quests completed.” It’s how much capital stays and what behavior repeats.
Spike vs retention90-day cohort
Day 0306090
Typical airdrop cohortRabbithole cohort
Quest completions
- Tasks completed
- Click-throughs
- One-off unique wallets
- Short-lived traffic spikes
Activation & Retention metrics
- Retained balances
- 30-day wallet retention
- Net new capital
- Repeat on-chain activity
Process
How it works
Launch an Activation & Retention campaign in four simple steps.
Phase 01 of 04
Define the outcome
Retained balances, active wallets, or repeat behaviors.
Metrics
The five numbers we report on every campaign
Every campaign ships with the same measurement rail. Partners see the same cohort math we do, in-product during the window and after it closes.
- 01 / 05
Retained wallets
Unique wallets still active in the target behavior after the reward window closes.
- 02 / 05
Retained capital
Dollar value still deposited or in-position after incentives unlock.
- 03 / 05
Time-in-position
Median duration wallets hold the target asset or position.
- 04 / 05
Repeat claims
Share of wallets earning the same behavior across multiple cycles.
- 05 / 05
Cost per retained $
Reward spend divided by capital still retained at day 30, 60, 90.
Quality
Make reward spend more precise
Layer identity, behavior, and capital filters to reach the wallets a campaign is actually meant to move, and reduce spend on shallow, low-intent participation.
Behavior
Reward wallets with real signal.
Minimum prior activityChain historyInteraction patterns
Capital
Focus rewards on net-new and in-scope balances.
Minimum balanceNet-new capitalFresh deposit logic
Fit
Built for teams that measure what lasts
Cheap activation is solved. Durable retention isn’t. These are the teams it’s built for, and the shift every campaign is designed to make.
Developer surface
Embed Boost directly in your product
Use the headless SDK for full control. Or drop in RewardKit to ship in minutes. Same primitives underneath.
Headless SDK
Bring your own UI
Call Boost primitives directly. Build boosts, scope budgets, and surface claims wherever your users are.
Read the docssdk.ts
// Headless SDK (pseudo)
import { Boost } from "@rewardkit/sdk";
const rk = new Boost({ apiKey: process.env.RK_API_KEY });
const boost = await rk.createBoost({
action: { type: "onchain", chain: "base" },
match: { contract: "0x...", method: "swap" },
budget: { asset: "USDC", scaleWith: "tradeAmount" },
});
console.log(boost.claimUrl);RewardKit
Drop-in incentive widget
Place an interactive offer surface anywhere in your app. We handle the claim flow, identity, and payouts.
Read the docs